January 2, 2012
Each morning and evening thousands of Richmonders commute to work. Why not take advantage of that travel time? Full and partial vehicle wraps are a fast growing form of promoting your business.
Imagine yourself at a stoplight on Broad Street. You are thinking about your day and all of the things on your to do list. One of those projects happens to be a fresh coat of paint in your dining room; it’s time for that wallpaper to go! You look up at the van in front of you and see an advertisement for Mike’s Painting. Mike has his painting van wrapped in a full advertisement for his business. Quickly, you input the contact information into your smartphone and set a reminder to contact Mike. Additionally, you scan the QR code on the back of the van so that you can view Mike’s work on his website.
Now, Mike’s Painting is fresh in your mind. Without the custom vehicle wrap you may have never heard of Mike’s Painting or thought to give him a call. Wouldn’t you want your business to be the one that is at the top of people’s minds?
Now let’s take that example a step further. You give Mike a call and he has a great one room special for the New Year. Mike drives his wrapped van to your house and parks in your driveway while he completes the job. Now, your neighbors see Mike’s wrapped van in your driveway and start to think about how their family room could really use a fresh coat of paint. Your neighbor also thinks to themselves, “If my neighbor likes their work, I am sure I will too”. Now, as Mike is working on one job, he is generating new leads simply by parking his wrapped painting van in the driveway.
As you can see, vehicle advertising is rapidly becoming a leading marketing tool for companies. The exposure a company can generate from a wrap is simply incredible. In the Richmond area, a wrapped vehicle has the potential of catching the attention of 25,000 – 75,000 people a day! Wrapping extends far past just vehicles; Speedpro can wrap trailers, boats and entire fleets. With the popularity of vehicle wraps growing, can your business afford not to have a wrap on the road?
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